Organisers of the successful BRC Challenge are proud to announce a new title sponsor in the form of NGK Spark Plugs.

NGK Spark Plugs has been a long term partner to the British Rally Championship and this move towards becoming the title sponsor for the BRC Challenge adds to the working relationship between the two parties.

Tim Howes, Technical Services Manager for NGK Spark Plugs (UK) Ltd: "NGK is heavily involved at every level of motorsport but I believe it is especially important to support the up and coming drivers of today to ensure a continued high quality pool of talent for tomorrow".

BRC Manager Mark Taylor added: "It's a great honour to have NGK come on board in a more formal capacity, they have been a long term supporter of the BRC and this just shows their continued commitment to rallying in the UK".

With a prize fund worth £7000 on offer, the NGK Spark Plugs BRC Challenge has become the leading championship for young up and coming drivers, as well as established clubmen and women.

The NGK BRCC has gone from strength to strength over the past few years with increased entry lists and stage mileage, and 2012 is no exception. A new season opening event has been added to the calendar in the form of Rallye Sunseeker on the 24th February.

This hugely popular event gives the competing teams in the NGK BRCC the chance to gain maximum attention for their sponsors and sample new stages in the process.

The series also features within the MSA British Rally Championship's British Rallyzone programme, produced by Greenlight Television for Sky Sports. Adding another incentive for prospective crews to highlight their talents and sponsors.

The NGK BRCC also welcomes back the Stars of the Future series that proved so successful last season, with Scotland's Gary Pearson proving the class of the field.